Marketing Innovations 2021

4 Fundamental changes in marketing

Anthony van Lobbrecht, Strategic Sales & Marketing

4 Fundamental changes in marketing
What are some trends, changes, or underappreciated parts of marketing and branding that you see as crucial for success in 2021?
Before we can 'reap the fruits' of marketing innovation and build on strategic brand equity, it's inevitable for business operations to adopt integrated marketing technologies and brand management strategies.
In this podcast I will discuss strategic innovations that will play a role in 2021, including: Brand awareness and ambassadorship; Diversity and Suistanability; Tools and technologies; Operational Innovation.
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