Cybersecurity strategies that protect brands and brand Image

What will make cybersecurity practices more resilient?

Anthony Van Lobbrecht, Lead Business Development And Leadership Coach

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Think about your organization’s exposure, understanding, and management strategies to prevent cybersecurity threats. Is it sufficient, given the range of influence COVID-19 has on accelerating the global transformation to a digital workspace? With a shared understanding of just how expansive the reach of cybersecurity management is, Brands can begin to make the decisions that elevate the importance of cybersecurity and start to improve their strategy and cybersecurity posture from a holistic perspective.
Define cybersecurity and cybersecurity management competence
Managing cybersecurity operations is one of the least developed, and therefore, most poorly performed activities in businesses. Moreover, implementing effective cybersecurity measures can be incredibly challenging because both IT functionality and the proliferation of devices increase rapidly, meaning the information ecosystem gets exposed more frequently to both insider and outsider threats.
A successful cybersecurity approach has multiple layers of protection spread across the computers, networks, applications, and data that need to be kept safe. Accordingly, Brands must reinforce their cybersecurity strategy but still facilitate functionality and user flexibility. In addition, brands should begin to think about the risk stemming from both physical and cyber threats.

Cybersecurity is a synergy of people processes and technologies used to protect information/ data at every tier of system operations. With the ever-evolving cyber-risk landscape, cyber threats continue to expose business stakeholders,”
- Chagara Emmanuel - CEO , Milima Security

Understand, fundamentally, how cybersecurity impacts the Brand and Brand Image

The global cyber threat continues to evolve rapidly. RiskBased security has reported that the number of data breaches is rising exponentially each year. Encountering cybersecurity attacks can have a significant impact on the Brand Image. As a result, organizations will want to manage their cybersecurity more effectively to ensure the desired financial results and brand image. Additionally, from an IT perspective, having information available for customers or credibly serving customers will positively impact the Brand Image. Finally, Brands are liable to have their products, services, and operations available to their customers in a trusted and credible manner; this promise is warranted when taking the appropriate cybersecurity measures.
Information sharing and cyber threats
In today’s interconnected world, we constantly receive and exchange generic and trusted information via electronic devices, consumer platforms, social media providers, regulatory agencies, recruitment intermediaries, etc. But how can we be sure that our data is protected in compliance with certified cybersecurity practices? The first and foremost solution to prevent adverse risk circumstances is to ensure that policies are enforced protecting our information exchange, supported by secure and sophisticated cybersecurity prevention capabilities.
Cybersecurity career and people development
If you are new to the field of cybersecurity or looking for a career transition, there is just so much info out there that can be intimidating just to get you started. You might hear people talk about certifications like CISSP and CISM. Obtaining these certifications shows that you shave both mastered the study process of cybersecurity and have demonstrated the practical learning process of acquiring related skills and experience. If you don’t have all the required experience yet, associate memberships are available, where you will be further encouraged to become a seasoned, and ethical, practitioner.
Being intrinsically motivated discovering the cybersecurity domain will make you more successful than what you can process out of container certification programs. In addition, diving into the business challenges and solving cybersecurity problems will help you develop resilient risk measures to prevent cybersecurity attacks; while enabling and securing business functionality.
Consider these five knowledge areas to help you model and optimize your understanding, skills, and expertise on cybersecurity:
• Constructing and navigating virtual machines
• Command-line interfacing and interacting
• System administration
• Computer and networking vulnerabilities
• Personal digital security
Want to know more about cybersecurity, or cyber security vacancies?
Are you considering a career transition or looking for a professional network where you will be mentored through experts and work in environments where you can grow?
Contact Anthony for a consultancy appointment.

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